Have you tried using social media but failed to make it work for your origination?
Are you tired of paying for expensive advertising that doesn’t work?
Have you tried using agencies who never really understand what you do?
Are you ready to grow your business now?
So I started writing books, speaking at events and advising emerging companies. That was in 2002 and since then my books have sold over a million copies in 29 languages.
A decade ago, I pioneered the concept of Newsjacking, the art and science of injecting your ideas into a breaking news story. The concept of newsjacking fascinated me so I researched how people were reaching the media and buyers in real-time.
I started speaking about Newsjacking soon after and hundreds of people reached out to me to tell me that Newsjacking has been a great success for them. Since then, I’ve refined the ideas and developed this course, Master Newsjacking!
I’ve taught people all over the world how to use this technique to grow business. Newsjacking works for all sorts of outfits and people—it doesn’t matter if you are large and well known or tiny and obscure. Newsjacking is being used right now by nonprofits, political campaigns, business-to-business marketers, and individuals.
“In the space of a few short years, newsjacking has gone from an experimental technique to a staple in every social media-savvy marketing department’s arsenal. Brands from across industry sectors fully embraced the strategy this year, increasingly taking advantage of current events to not only push their brand into the public consciousness but to align themselves with certain ethical or moral positions.
Blending ‘news’ and ‘hijacking’, the word itself dates back to the 1970s with reference to the theft of newspapers in order to sell them to scrap dealers. Its contemporary iteration, however, dates from the early twenty-first century, as first popularized by marketing and sales strategist David Meerman Scott.”
I admit it: by nature, I'm a reader, not a viewer. I like books because their structure keeps me from getting lost. I'm frequently frustrated by online and v...Read More
I admit it: by nature, I'm a reader, not a viewer. I like books because their structure keeps me from getting lost. I'm frequently frustrated by online and video training because the key points just flow past me, like water from a firehouse. However, David Meerman Scott’s Master Newsjacking! has not only convinced me to adopt a Newsjacking mindset -- inspiring me with powerful, documented examples and tools -- but it has demonstrated that video can be a far more powerful training tool than reading. Master Newsjacking! succeeds where most video programs fail because David has organized it into short, well-paced segments, each focused on a single, easily-remembered point. No two segments are alike, the pacing is always energetic, and they all end with a memorable and actionable key idea. The dashboard/navigation is superb: I can easily see where I've been, resume where I've left off, or repeat lessons. An added bonus: unlike the "afterthought" handouts that often accompany videos, the PDF's that accompany each lesson demonstrate as much planning, design, and craftsmanship as the videos themselves. With Master Newsjacking!, I not only have a better understanding of a marketing mindset and associated tools that can be the basis of my next career pivot, I now have a "gold standard" to aspire to when creating my own video training. Be prepared for positive change and new tools to achieve it.Read Less
David, Newsjacking Masterclass is by far the very best investment I have ever made for my career. Thank you for your dedication, wisdom...Read More
David, Newsjacking Masterclass is by far the very best investment I have ever made for my career. Thank you for your dedication, wisdom and real- world action plans for students like myself. I have gone through your program three times. I highly recommend that your students do the same. Warm Regards, Steven CoxRead Less
Thanks, David. I don't often post endorsements but I will here because I'm quickly understanding why newsjacking is such a powerful practice. The course is ...Read More
Thanks, David. I don't often post endorsements but I will here because I'm quickly understanding why newsjacking is such a powerful practice. The course is already doing it's job -- which is making me think about newsjacking in a habitual way. My bet is that newsjacking is especially valuable to those who work within corporate walls because it can start to free them from the confines of the often-rigid rules within -- while generating more attention and growth for the organization. Win/win. Meantime, know that I'm all in. You've got something exceptional here...perfect for our times.Read Less
The approaches and techniques taught by David Meerman Scott in this course have allowed us to expand our California business from local to global. Breaking n...Read More
The approaches and techniques taught by David Meerman Scott in this course have allowed us to expand our California business from local to global. Breaking news is happening 24/7 around the world and there isn’t any reason why you can’t also harness the power of newsjacking to reach new audiences in ways and places that you’ve never before thought about. I recommend this course for anyone interested in expanding their sphere of influence and getting their song heard above all the noise. --Jon Mitchell Jackson, Esq.Read Less
With my Master Newsjacking! course, you’ll get the same training plus additional worksheets not available to a live audience.
And you’ll pay just a tiny fraction of the cost of having me teach you in-person.
Get started today for only $449!
If you want to get your ideas seen by millions of people on TV, in newspapers and magazines, and via online news sites then Newsjacking is for you.
If you want to generate sales leads and grow your business, then Newsjacking is for you.
If you’re looking for ways to generate attention for zero cost, then Newjacking is for you.
If you want to have fun while doing your marketing, then Newsjacking is for you.
Newsjacking is free, so if you love to pay for advertising, then it isn’t for you.
Newsjacking is a technique that anybody can master, so if you prefer to hire expensive agencies to do your marketing for you, then it isn’t for you.
Newsjacking is about standing out from the crowd, so if you prefer to be like everyone else, then it isn’t for you.
I’ll share how people have made millions of dollars by using newsjacking so that you can grow your business too.
I’ll introduce you to people like you whose products and ideas have appeared in thousands of news stories using Newsjacking and I’ll teach you how to so that you can successfully reach the media and get them to write about you.
Newsjacking is fun and it can work for you, too.
How long does it take to take the course?
While you can watch the videos and complete the worksheets in a few hours, I recommend that you invest about half an hour a day to do one lesson per day for a week.
Does the course expire?
Once you subscribe to Master Newsjacking!, the course never expires. You can come back and review the content at any time. And when I add new modules, you will have access to them, too!
Can I hire you to do Newsjacking for me?
Sorry, no. I’ve created this course so that you learn everything you need to know so that you can grow your business by Newsjacking by yourself or with your team.
Will it work for me?
I’ve taught Newsjacking to people in all kinds of businesses - consumer products companies, business-to-business outfits, nonprofits, doctors, lawyers, real estate agents, big companies, and tiny companies.