ADD NEWSJACKING TO YOUR SALES AND MARKETING TOOLKIT
David Meerman Scott, founder of the Newsjacking movement, teaches the art and science of injecting your ideas into a breaking news story.
Newsjacking can work for all sorts of outfits and people—it doesn’t matter if you are large and well known or tiny and obscure. This technique is already being used by nonprofits, political campaigns, business-to-business marketers, and even individuals.
People you will meet in the course have generated thousands of new sales leads by newsjacking. A few have made millions of dollars by using the ideas taught here. Some of generated thousands of news stories about their company. It can work for you, too.
Learn how to:
For the past five years I’ve taught the newsjacking technique to hundreds of live audiences in over 20 countries. When I deliver a keynote presentation to an international audience, I charge $25,000.
I’ve taken all I’ve learned about newsjacking and put it into the course, for just $450, a tiny fraction of my keynote fee.
"Newsjacking has allowed our Southern California law firm to expand its sphere of influence from local to global. Our newsjacking efforts have resulted in expanded audiences and relationships we never before thought was possible. Interviews, commentary, and in the end, new clients and cases are the happy result of our newsjacking efforts. To make sure you go about newsjacking the right way, follow the advice of David Meerman Scott and get ready for the ride of your life!"
Jon Mitchell Jackson, Senior Partner, Jackson & Wilson, 2013 CA Lawyer of the Year
"After David taught me his breakthrough concept of Newsjacking, I was able to grow my CashForPurses.com business from literally 0 to over 8,000 customers in a little over 6 weeks. This resulted in 6-figure revenue in a very short time, as well as major media and venture capital attention."
Trent Silver, CEO, CashForPurses.com
Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change.
My 2007 book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list, New Rules, now in a 5th edition, has sold over 350,000 copies in 27 languages from Arabic to Vietnamese.
In 2011, I pioneered the idea of Newsjacking!
The concept of newsjacking fascinated me so I researched how people were reaching the media and buyers in real-time and wrote the definitive book on the subject in 2011. Since then, I’ve refined the ideas and developed this Newsjacking eCourse in 2015.
My other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan) and my most recent book The New Rules of Sales and Service is generating tremendous buzz.
I deliver an average of 40 paid speeches a year and have delivered talks on all seven continents. At every speech, I share the idea of Newsjacking and speak with many people around the world who have implemented a newsjacking strategy.