Master Newsjacking!

The art and science of injecting your ideas into a breaking news story to get media attention, generate sales leads and grow your business!
Taught by David Meerman Scott

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Course Description

ADD NEWSJACKING TO YOUR SALES AND MARKETING TOOLKIT

David Meerman Scott, founder of the Newsjacking movement, teaches the art and science of injecting your ideas into a breaking news story.

Newsjacking can work for all sorts of outfits and people—it doesn’t matter if you are large and well known or tiny and obscure. This technique is already being used by nonprofits, political campaigns, business-to-business marketers, and even individuals.

People you will meet in the course have generated thousands of new sales leads by newsjacking. A few have made millions of dollars by using the ideas taught here. Some of generated thousands of news stories about their company. It can work for you, too.

Learn how to:

  • Generate sales leads and add new customers. For free!
  • Get media attention, With little effort!
  • Grow your business. Faster than ever!
  • And besides all that, there’s a bonus: Newsjacking is fun!

For the past five years I’ve taught the newsjacking technique to hundreds of live audiences in over 20 countries. When I deliver a keynote presentation to an international audience, I charge $25,000.

I’ve taken all I’ve learned about newsjacking and put it into the course, for just $450, a tiny fraction of my keynote fee.

What People Are Saying

"Newsjacking has allowed our Southern California law firm to expand its sphere of influence from local to global. Our newsjacking efforts have resulted in expanded audiences and relationships we never before thought was possible. Interviews, commentary, and in the end, new clients and cases are the happy result of our newsjacking efforts. To make sure you go about newsjacking the right way, follow the advice of David Meerman Scott and get ready for the ride of your life!"


Jon Mitchell Jackson, Senior Partner, Jackson & Wilson, 2013 CA Lawyer of the Year

"After David taught me his breakthrough concept of Newsjacking, I was able to grow my CashForPurses.com business from literally 0 to over 8,000 customers in a little over 6 weeks. This resulted in 6-figure revenue in a very short time, as well as major media and venture capital attention."


Trent Silver, CEO, CashForPurses.com

Get started newsjacking right now! download this free infographic to learn how.


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David Meerman Scott
David Meerman Scott
Marketing & Sales Strategist, Founder of the Newsjacking Movement

Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change.

My 2007 book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list, New Rules, now in a 5th edition, has sold over 350,000 copies in 27 languages from Arabic to Vietnamese.

In 2011, I pioneered the idea of Newsjacking!

The concept of newsjacking fascinated me so I researched how people were reaching the media and buyers in real-time and wrote the definitive book on the subject in 2011. Since then, I’ve refined the ideas and developed this Newsjacking eCourse in 2015.

My other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan) and my most recent book The New Rules of Sales and Service is generating tremendous buzz.

I deliver an average of 40 paid speeches a year and have delivered talks on all seven continents. At every speech, I share the idea of Newsjacking and speak with many people around the world who have implemented a newsjacking strategy.

Course Curriculum

Lesson 1: Introduction to Newsjacking
27:03
1.0 Introduction to the Concepts of Newsjacking
1.1 Newsjacking Course Introduction
1.2 The Rise of Newsjacking
1.3 Why I Hate the Famous Oreo Tweet
1.4 The Importance of Real-Time
1.5 Newsjacking Will Grow Your business
1.6 Newsjacking is Like Surfing
Lesson 1 Exercise and Review
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Lesson 2: Understanding the News Cycle
10:16
2.0 Understanding the News Cycle
2.1 Why Real-Time Journalism Needs Newsjackers
2.2 Own the Second Paragraph
2.3 Tons of Media Exposure
2.4 The Time is NOW
2.5 The Life of a News Story
Lesson 2 Exercise and Review
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Lesson 3: Your Expertise
37:45
3.0 Your Expertise
3.1 The Rules have Changed
3.2 Getting Reporters Interested in Your Story
3.3 Millions of Dollars in Free PR
3.4 Become the Go-To Source
3.5 Comment on Regulatory Change in Your Industry
3.6 React to Your Competitor’s Announcement with a Media Alert
3.7 Your Expertise is in Demand
3.8 Showcase Your Experts
Lesson 3 Exercise and Review
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Lesson 4: Newsjacking to Generate Sales Leads and New Customers
25:46
4.0 Newsjacking to Generate Sales Leads and New Customers
4.1 The Disconnect Between Selling and Buying
4.2 Agile Sales
4.3 This Lawyer Finds New Clients via Newsjacking
4.4 Going “Off Script"
4.5 The $16 Million Newsjacking Triumph
Lesson 4 Exercise and Review
Hide Content
Lesson 5: How to Find Your Own News, Jack
28:08
5.0 How to Find Your Own News, Jack
5.1 Tracking People You Know
5.2 Monitoring Keywords and Phrases
5.3 Twitter: The Newsjacker’s Essential Tool
5.4 Be Open to Serendipity!
5.5 A Quarter of a Million Dollars from One Newsjack!
5.6 Real-Time News Monitoring with Twitter Moments and Google News
Lesson 5 Exercise and Review
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Lesson 6: How to Inject Your Ideas into the News Cycle in Real Time
16:07
6.0 How to Inject Your Ideas into the News Cycle in Real Time
6.1 Blog It and Put It on Your Website
6.2 Newsjacking Downton Abbey at MultiCare Health
6.3 Media Alerts in Real Time
6.4 The Power of the Podium
6.5 Live-Stream It
6.6 Add Your Ideas as Comments
6.7 Knock on Doors the Media have Created
6.8 Tweet Journalists Direct
Lesson 6 Exercise and Review
Hide Content
Lesson 7: Danger! Thoughtless Newsjacking Can Damage Your Brand
09:54
7.0 Danger! Thoughtless Newsjacking Can Damage Your Brand
7.1 Be Careful Out There
7.2 Add Value but Don’t Sell
7.3 Not Everybody has Your Sense of Humor
7.4 Avoid Very Negative or Controversial Stories
7.5 What’s Your Legitimate Tie to the Story?
Lesson 7 Exercise and Review
Hide Content
Lesson 8: Your Real-Time Mindset
31:07
8.0 Your Real-Time Mindset
8.1 Are Large Corporations Doomed to Failure?
8.2 If the CIA Can Operate in Real-Time, So Can You
8.3 Plan for Now
8.4 Meet the Master Newsjacker: Larry Flynt
Lesson 8 Exercise and Review
8.5 The Real-Time Health Club
Go Deeper and Apply the Concepts of Newsjacking
Now It’s Your Turn!
Hide Content

Reviews (4)

Prepare to Change Your Marketing Mindset

by Roger Parker
I admit it: by nature, I'm a reader, not a viewer. I like books because their structure keeps me from getting lost. I'm frequently frustrated by online and video training because the key points just flow past me, like water from a firehouse. However, David Meerman Scott’s Master Newsjacking! has not only convinced me to adopt a Newsjacking mindset -- inspiring me with powerful, documented examples and tools -- but it has demonstrated that video can be a far more powerful training tool than reading. Master Newsjacking! succeeds where most video programs fail because David has organized it into short, well-paced segments, each focused on a single, easily-remembered point. No two segments are alike, the pacing is always energetic, and they all end with a memorable and actionable key idea. The dashboard/navigation is superb: I can easily see where I've been, resume where I've left off, or repeat lessons. An added bonus: unlike the "afterthought" handouts that often accompany videos, the PDF's that accompany each lesson demonstrate as much planning, design, and craftsmanship as the videos themselves. With Master Newsjacking!, I not only have a better understanding of a marketing mindset and associated tools that can be the basis of my next career pivot, I now have a "gold standard" to aspire to when creating my own video training. Be prepared for positive change and new tools to achieve it.

Newsjacking Masterclass

by Steven Cox
David, Newsjacking Masterclass is by far the very best investment I have ever made for my career. Thank you for your dedication, wisdom and real- world action plans for students like myself. I have gone through your program three times. I highly recommend that your students do the same. Warm Regards, Steven Cox

Master Newsjacking!

by Carolyn Monaco
Thanks, David. I don't often post endorsements but I will here because I'm quickly understanding why newsjacking is such a powerful practice. The course is already doing it's job -- which is making me think about newsjacking in a habitual way. My bet is that newsjacking is especially valuable to those who work within corporate walls because it can start to free them from the confines of the often-rigid rules within -- while generating more attention and growth for the organization. Win/win. Meantime, know that I'm all in. You've got something exceptional here...perfect for our times.
Read More

Prepare to Change Your Marketing Mindset

by Roger Parker
I admit it: by nature, I'm a reader, not a viewer. I like books because their structure keeps me from getting lost. I'm frequently frustrated by online and video training because the key points just flow past me, like water from a firehouse. However, David Meerman Scott’s Master Newsjacking! has not only convinced me to adopt a Newsjacking mindset -- inspiring me with powerful, documented examples and tools -- but it has demonstrated that video can be a far more powerful training tool than reading. Master Newsjacking! succeeds where most video programs fail because David has organized it into short, well-paced segments, each focused on a single, easily-remembered point. No two segments are alike, the pacing is always energetic, and they all end with a memorable and actionable key idea. The dashboard/navigation is superb: I can easily see where I've been, resume where I've left off, or repeat lessons. An added bonus: unlike the "afterthought" handouts that often accompany videos, the PDF's that accompany each lesson demonstrate as much planning, design, and craftsmanship as the videos themselves. With Master Newsjacking!, I not only have a better understanding of a marketing mindset and associated tools that can be the basis of my next career pivot, I now have a "gold standard" to aspire to when creating my own video training. Be prepared for positive change and new tools to achieve it.

Newsjacking Masterclass

by Steven Cox
David, Newsjacking Masterclass is by far the very best investment I have ever made for my career. Thank you for your dedication, wisdom and real- world action plans for students like myself. I have gone through your program three times. I highly recommend that your students do the same. Warm Regards, Steven Cox

Master Newsjacking!

by Carolyn Monaco
Thanks, David. I don't often post endorsements but I will here because I'm quickly understanding why newsjacking is such a powerful practice. The course is already doing it's job -- which is making me think about newsjacking in a habitual way. My bet is that newsjacking is especially valuable to those who work within corporate walls because it can start to free them from the confines of the often-rigid rules within -- while generating more attention and growth for the organization. Win/win. Meantime, know that I'm all in. You've got something exceptional here...perfect for our times.

Newsjacking is a Game Changer!

by Mitch Jackson
The approaches and techniques taught by David Meerman Scott in this course have allowed us to expand our California business from local to global. Breaking news is happening 24/7 around the world and there isn’t any reason why you can’t also harness the power of newsjacking to reach new audiences in ways and places that you’ve never before thought about. I recommend this course for anyone interested in expanding their sphere of influence and getting their song heard above all the noise. --Jon Mitchell Jackson, Esq.
Master Newsjacking!
$450.00

The art and science of injecting your ideas into a breaking news story to get media attention, generate sales leads and grow your business!

Buy Now
$4,995.00
Private Newsjacking Coaching with David Meerman Scott